Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Apple Intelligence General Feature

Report: Apple Intelligence Delayed to iOS 18.1 in October

Sunday July 28, 2024 11:52 am PDT by
Apple Intelligence will miss its initial expected launch date to give Apple more time to fix bugs, Bloomberg's Mark Gurman reports. According to individuals with knowledge about Apple's plans, the company now plans to start rolling out Apple Intelligence in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia. This means that Apple...
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Apple Reportedly Developing Apple Watch SE With Plastic Casing

Sunday July 7, 2024 10:07 am PDT by
Apple is developing a new version of the low-cost Apple Watch SE with a plastic casing, Bloomberg's Mark Gurman today claimed. Writing in this weekend's "Power On" newsletter, Gurman mentioned Apple's work on an ‌Apple Watch SE‌ that features a rigid plastic casing in lieu of anodized aluminum. He postulated that this may be one technique Apple may be planning to use to bring the cost of the ‌...
Apple Intelligence General Feature

New Siri Experience With Apple Intelligence Likely to Debut in Spring 2025

Sunday July 7, 2024 8:47 am PDT by
Apple's revamped version of Siri is unlikely to be available with the initial rollout of Apple Intelligence later this year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman wrote that the full new version of ‌Siri‌ should arrive with iOS 18.4 in the spring of 2025, preceded by a beta testing period that is due to start in January. The more capable version of ‌...
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Report: Apple Watch Series 10 to Offer Larger Screens and Faster Chip, but New Health Features in Trouble

Sunday July 7, 2024 8:31 am PDT by
The Apple Watch Series 10 will feature a larger display and a new chip, but new health monitoring features for the device are now in question, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said that the design of the Apple Watch Series 10 is "unlikely to look much different" to its predecessor, but it will be thinner. Meanwhile, the Apple Watch...
Apple Intelligence General Feature

Some Apple Intelligence Features Likely to Require Paid Subscription

Monday July 1, 2024 3:51 am PDT by
Apple eventually plans to turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg reporter Mark Gurman. Writing in his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple's long-term plan is to launch something like "Apple Intelligence+," with extra features that users pay...
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Apple Reportedly Starts Work on iOS 19, macOS 16, watchOS 12, and visionOS 3

Sunday June 30, 2024 12:01 pm PDT by
Apple has already begun work on the iOS 19, macOS 16, watchOS 12, and visionOS 3 software updates for next year, according to Bloomberg's Mark Gurman. Writing in his most recent "Power On" newsletter, Gurman said that Apple has formally begun development of its major operating systems for 2025 with the codenames "Luck" for iOS 19, "Cheer" for macOS 16, "Nepali" for watchOS 12, and...
Apple Intelligence General Feature

Gurman: Apple Intelligence Coming to Vision Pro, but Not HomePod

Sunday June 30, 2024 11:17 am PDT by
Apple has no plans to bring Apple Intelligence to the HomePod, but it should arrive on the Vision Pro headset in the future, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said that Apple is preparing to bring Apple Intelligence to its Vision Pro headset, but not this year. The device has sufficient memory to run on-device Apple Intelligence...
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Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
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Rumor: iOS 18's Revamped Control Center Will Allow for Multiple Pages

Friday June 7, 2024 10:10 am PDT by
Rumors continue to surface about changes planned for Control Center on iOS 18, which Apple is set to unveil during its WWDC keynote on Monday. The latest word comes from Bloomberg's Mark Gurman, who today confirmed our report from earlier this week that said users will be able to rearrange controls directly within Control Center. Gurman also revealed a new detail: the more customizable...
iOS 18 Siri Integrated Feature

New: 'Apple Intelligence' AI Service for iOS 18 Will Have These Features

Friday June 7, 2024 4:13 am PDT by
Apple will announce its new AI feature set for Apple devices at WWDC on June 10, and Bloomberg's Mark Gurman reports that it will be officially called "Apple Intelligence." The AI capabilities will be coming to iOS 18, iPadOS 18, and macOS 15. The features will be opt-in, meaning Apple won't make users adopt them if they don't want to. The processing requirements of AI will mean that...
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Control Center on iOS 18 Rumored to Feature Upgraded Music Widget and HomeKit Improvements

Monday June 3, 2024 8:16 am PDT by
In a social media post last week, Bloomberg's Mark Gurman said iOS 18 will include "updates" to Control Center, and he has now outlined a few specific changes. In the latest edition of his Power On newsletter on Sunday, Gurman said Control Center will feature an upgraded music widget and improved controls for HomeKit smart home accessories. However, he did not provide any further details...
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Gurman: No Hardware at WWDC, Next Apple TV No Longer Coming Soon

Sunday June 2, 2024 6:59 am PDT by
Bloomberg's Mark Gurman does not expect Apple to announce any new hardware during its WWDC 2024 keynote on June 10. "There's no hardware slated to be announced at WWDC, unless Apple unexpectedly previews a new device launching later (to be clear: I don't expect that)," said Gurman, in his Power On newsletter today. Notably, Gurman now says a new Apple TV model "isn't imminent," despite...
iOS 18 Control Center Feature

Gurman: iOS 18 to Feature 'Updates' to Control Center

Friday May 31, 2024 8:27 am PDT by
The upcoming iOS 18 update for the iPhone will include unspecified "updates" to Control Center, according to Bloomberg's Mark Gurman. If that sounds familiar, it is because Control Center was rumored to be revamped on both iOS 15 and iOS 17, but neither update ended up introducing any significant changes to the feature, which provides quick access to system functions like Wi-Fi, display...
iOS 18 Siri Integrated Feature

More Advanced AI Siri Functionality Not Coming to iOS 18 Until 2025

Thursday May 30, 2024 1:29 pm PDT by
Apple is planning a major AI overhaul for Siri in iOS 18, and Bloomberg's Mark Gurman says that the update will let ‌Siri‌ control all individual features in apps for the first time, expanding the range of functions the personal assistant can perform. ‌Siri‌ will be able to do things like open specific documents, move a note from one folder to another, delete an email, summarize an article,...
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Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...
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Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in ‌iOS 18‌. For example, "you can make all your social icons blue or ...
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iOS 18 to Use AI to Summarize Notifications, Add to Calendar, and More

Sunday May 19, 2024 11:37 am PDT by
Apple is poised to unveil an auto-summarization feature for notifications as part of a series of new artificial intelligence features in iOS 18, according to Bloomberg's Mark Gurman. In today's edition of his "Power On" newsletter, Gurman provided more detail about what to expect from Apple's first major move into generative AI at its upcoming Worldwide Developers Conference:As part of the...
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AirTag With New Chip and Improved Location Tracking Due Next Year

Sunday May 19, 2024 5:28 am PDT by
Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the ‌AirTag‌, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of...
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Gurman: No New Mac Studio and Mac Pro Until Mid-2025

Sunday May 19, 2024 5:15 am PDT by
Apple will not refresh the Mac Studio and Mac Pro with next-generation high-end chips until the middle of 2025, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple's current schedule does not include the launch of new ‌Mac Studio‌ and ‌Mac Pro‌ models until the middle of next year. Apple last updated the ‌Mac Studio‌ and ‌Mac Pro‌...
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Apple Prepares to Launch Vision Pro in UK, Canada, and Other Countries

Saturday May 18, 2024 1:35 am PDT by
Apple will soon begin selling the Vision Pro in additional markets outside the U.S., according to Bloomberg, and Mark Gurman today reports that the United Kingdom and Canada are included in the list of countries where the headset is next set to launch. Gurman's update corroborates the exact same list of countries for the next Vision Pro launches that MacRumors revealed back in March. They...