Apple Promotes Face ID as Even Easier and More Secure Than Touch ID in Humorous New iPhone Ad
Apple's latest iPhone ad humorously demonstrates how Face ID is more convenient and secure than Touch ID for user authentication.
Timed with midsummer, the 30-second spot depicts a man napping on a reclining lounger in a backyard. After receiving a trio of iMessage notifications on his iPhone XR, he slowly raises the lounger to line up his face with the iPhone and unlocks the device with Face ID, all while continuing to lay down.
The messages come from a friend named Craig, who asks the man if he still plans to come around, suggesting that the two had made plans together. Instead, the man promptly returns to his nap alongside his dog. The ad is aptly titled "Nap" and features the song "
Nice" by Grammy Award-winning DJ Latroit.
Face ID debuted on the iPhone X in 2017. At the time, Apple said the probability that a random person could unlock someone else's iPhone X was approximately one in 1,000,000, versus one in 50,000 for Touch ID.
The ad is part of Apple's ongoing "That's iPhone" marketing campaign promoting both hardware and software features of the device, such as iMessage encryption, App Store privacy, iPhone material recycling, and water resistance. "Face ID is even easier and more secure than Touch ID. That's iPhone."
Update 1:40 pm: Apple has also released a new short feature-focused ad with a similar tagline emphasizing that Face ID is more secure than Touch ID.
Popular Stories
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is today providing developers with the first betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with the new software introducing an early version of the Apple Intelligence features. These new betas will be in testing alongside the current iOS 18, iPadOS 18, and macOS Sequoia 15 betas. Developers can choose whether to opt into the new betas with Apple Intelligence, or stay on the ...
Apple Intelligence will miss its initial expected launch date to give Apple more time to fix bugs, Bloomberg's Mark Gurman reports. According to individuals with knowledge about Apple's plans, the company now plans to start rolling out Apple Intelligence in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia. This means that Apple...
T-Mobile customers have filed a lawsuit [PDF] against the carrier, alleging that it failed to honor a guarantee not to raise the prices of select cellular plans. The lawsuit, first spotted by Wired, claims that back in 2017, T-Mobile advertised several of its plans with a price lock, but then went on to increase prices starting in May 2024. "T-Mobile ONE customers keep their price until...
