Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception.

There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are available in 40/44mm size options and are priced at $49.

applewatchsport
New Sport Loops, also priced at $49, are available in Cornflower, Dragon Fruit, and Canary Yellow too.

applewatchwoven
Apple has also made a new Pride version of the Sport Loop available in a rainbow of colors, marking the launch of the first Pride Sport Loop band to date.

applewatchpride
For the iPad, Apple has added new Smart Covers in Cornflower (a shade of blue) for the 10.5-inch iPad Pro and the iPad mini 5, and new silicone iPhone XS and XS Max cases in Canary Yellow, Dragon Fruit, and Cornflower.

newiphonecasesapple
All of these new bands and cases are available for order starting today and will be in Apple retail stores later this week.

Related Roundup: Apple Watch Series 9
Tag: Pride

Top Rated Comments

hop Avatar
67 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
Score: 7 Votes (Like | Disagree)
lunarworks Avatar
67 months ago
Don't fret! I'm grown... Don't like someone elses opinion??, Then a forum might not be your safe place.
It's always the people with the worst opinions who talk like this.
Score: 7 Votes (Like | Disagree)
5105973 Avatar
67 months ago
Those bands make me hungry for sherbet.
Score: 6 Votes (Like | Disagree)
bluespark Avatar
67 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.
Score: 6 Votes (Like | Disagree)
BF1M Avatar
67 months ago
Finally a Pride band I like. I’m guessing at this point the woven nylon style is done for good for all bands. Good riddance; they were never very comfortable.
Score: 5 Votes (Like | Disagree)
DravenInc Avatar
67 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
I'm straight, and I wear the Pride bands (have the first 2, and just ordered the new Sport Loop) for 2 simple reasons...my kids. My son is transgender, and my daughter is bisexual. Happy Pride Month!
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple Intelligence General Feature

Apple Intelligence Now Available in New iOS 18.1, iPadOS 18.1, and macOS Sequoia Developer Betas

Monday July 29, 2024 10:07 am PDT by
Apple is today providing developers with the first betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with the new software introducing an early version of the Apple Intelligence features. These new betas will be in testing alongside the current iOS 18, iPadOS 18, and macOS Sequoia 15 betas. Developers can choose whether to opt into the new betas with Apple Intelligence, or stay on the ...
Apple Intelligence General Feature

Report: Apple Intelligence Delayed to iOS 18.1 in October

Sunday July 28, 2024 11:52 am PDT by
Apple Intelligence will miss its initial expected launch date to give Apple more time to fix bugs, Bloomberg's Mark Gurman reports. According to individuals with knowledge about Apple's plans, the company now plans to start rolling out Apple Intelligence in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia. This means that Apple...
T Mobile Generic Feature Pink 1

T-Mobile Sued for Breaking Lifetime Price Guarantees

Friday July 26, 2024 2:44 pm PDT by
T-Mobile customers have filed a lawsuit [PDF] against the carrier, alleging that it failed to honor a guarantee not to raise the prices of select cellular plans. The lawsuit, first spotted by Wired, claims that back in 2017, T-Mobile advertised several of its plans with a price lock, but then went on to increase prices starting in May 2024. "T-Mobile ONE customers keep their price until...