Apple Promotes Long Battery Life and Crash Detection in Two New iPhone 14 Ads
Apple has shared two new ads on its YouTube channel, one promoting the long battery life of the iPhone 14 Plus and the other using the iPhone 14 Pro to highlight Apple's Crash Detection feature.
The first one-minute ad, "
Battery for Miles," depicts a man slowly driving a tractor as he tows a gigantic pumpkin along a long, straight road seemingly in the middle of nowhere. "Two Miles An Hour" by Ludacris plays in the background.
Mounted in front of his steering wheel is an iPhone 14 Plus running Apple Maps, which tells him "In 102 miles, continue straight." After the man briefly raises an eyebrow, the tagline appears: "Our longest lasting battery life ever. Relax, it's iPhone 14 Plus."
In the second ad, "Crash Test," a car crash test takes place in a hangar, to the tune of "You Can't Hurt Me No More" by Gene Chandler. The collision occurs in slow motion and tracks a crash test dummy, until the vehicle comes to a rest.
Mounted on the dash is an iPhone 14 Pro with a display that reads "It looks like you've been in a crash." Then the tagline reads: "Crash Detection can sense a severe car crash and automatically call 911. Relax, it's iPhone 14 Pro."
At this point, customers interested in purchasing a new iPhone should consider waiting for the iPhone 15 series, which is expected to launch in September. Various changes are expected for the next iPhones, including Dynamic Island for all models, USB-C instead of Lightning, and a Periscope lens for at least one of the Pro models. Check out our dedicated iPhone 15 and iPhone 15 Pro guides for all the details.
Popular Stories
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple is today providing developers with the first betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with the new software introducing an early version of the Apple Intelligence features. These new betas will be in testing alongside the current iOS 18, iPadOS 18, and macOS Sequoia 15 betas. Developers can choose whether to opt into the new betas with Apple Intelligence, or stay on the ...
Apple Intelligence will miss its initial expected launch date to give Apple more time to fix bugs, Bloomberg's Mark Gurman reports. According to individuals with knowledge about Apple's plans, the company now plans to start rolling out Apple Intelligence in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia. This means that Apple...
T-Mobile customers have filed a lawsuit [PDF] against the carrier, alleging that it failed to honor a guarantee not to raise the prices of select cellular plans. The lawsuit, first spotted by Wired, claims that back in 2017, T-Mobile advertised several of its plans with a price lock, but then went on to increase prices starting in May 2024. "T-Mobile ONE customers keep their price until...
